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    Its It Ice Cream Sandwiches, Mint

    The original. Oatmeal cookie; dark chocolate; mint ice cream. San Francisco's tradition since 1928. The original ice cream treat. A delicious scoop of mint ice cream sandwiched between two oatmeal cookies and dipped into dark chocolate coating. The It's-It has emanated for 45 years from one of the once exotic refreshment stands of San Francisco's historic playland at the beach. It was born in 1928 and delivered by amusement park owner, George Whitney. Today, the very mention of its name sets off the salivary glands in a legion of protectors whose childhood Sundays meant a trip to the It stand.