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    Colorista Semi-Permanent Color, Purple 400

    For bleached, light blonde or highlighted hair. Lasts 4-8 shampoos. No ammonia. No peroxide. Vegan. New. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista semi-permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. No ammonia. No peroxide. Vegan formula: No animal derived ingredients or byproducts. Available in an assortment of shades + 1 clear mixer. Play & customize your look. Choose one of our Colorista Bleach Kits, sold separately. Highlights. Ombre. All over. Show off your color. For bleached, light blonde or highlighted hair. If hair is dark blonde or darker, pre-lighten to a light, pale blonde using one of our Colorista bleaches. The lighter your color, the brighter your result. Dark Blonde or Darker: Not recommended. No visible result. Not recommended on predominantly gray hair. Lasts 4-8 shampoos. Color fades gradually and may shift in tone shampoo after shampoo. Lastingness may vary depending on porosity of hair. Tip: Bleached hair is more porous. In this Kit: color tube; gloves; instruction sheet; expert brush. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.